FJOK Gift Shop Identity
Stop. We have what you need!
A new identity and rebranding for the local gift & souvenir shop in Vodice that provides you with unique cool products of region Dalmatia and Croatia. Whether you are looking for something for yourself, a gift for a friend, family or a loved one - make sure to check it out at Fjok. The visual identity and the name were based on the local Dalmatian word "fjok" which means "a tie" or "a bow" usually used with presents. The brand's look & feel aims at ladies - the majority of Fjok's visitors. But what is more - using playful copywriting Fjok stands out with its fun and friendly approach towards the customers.
Rebranding was done in collaboration with Tanja Roca.