Our story

Group of four people from Studio Disegnat having a discussion at a table with papers, a laptop, and glasses of water, in an office setting.

Hello, we’re a small creative collective with a local heart and global perspective active independently since 2020. Based in Zagreb and Utrecht with frequent travels between local destinations.

Our mission is quite simple - to support your business and ideas through our creative skills and business experience in the design field. We’re happy to blend our professional skills fuelled by our love for creativity, creating stories, and designing systems that bring your business to the next level.

Design and creative work should not be complicated. We keep it practical, personal, and collaborative.

Clients choose us because:

  • we combine strategy, creativity, and production know-how,

  • we care about the story behind every project.

  • we support you across branding, digital, print, products, events, and illustration,

  • we work with a trusted network of developers, brand and comunication strategists, marketers, printers, and production partners,

  • we have 7+ years of professional experience, over 100 projects, and 80+ clients across Europe and South America.

We’re here to help your brand look consistent, confident, and easy to recognise — everywhere.

Why work with us

TRUSTED BY

  • ALFA logo in white on a black background
  • Illustration of the word 'LOVE' with symbols representing each letter: a wagon wheel for 'L', a V shape for 'O', a spiral pattern for 'V', and a curved shape for 'E', all set against a black background.
  • WIND Charter logo with a stylized 'W' at the top and the words 'WIND CHARTER' below in white text on a black background.
  • ID RIVA TOURS logo testimonial for disegnat branding
  • Tourist board sign for the city of Ivanić-Grad, featuring a stylized logo with a heart and castle towers.
  • Black and white emblem with a stylized castle, a star, and the text 'Turska Zajednica Grad Nada' around it.
  • SE logo with the text 'srednja europa' underneath.
  • Black and white sign displaying the HÖRMANN logo and the text 'Vratа za industriju i dom'.
  • Logo with a ship inside a circle and the text "Destina Boat Excursions".
  • Adriagate logo with the slogan 'Your friendly host in Croatia' on a black background.
  • Logo with a hand holding a wand and a star inside a shield, next to the text 'Grad Makarska'.
  • HENNLICH logo featuring a stylized geometric icon to the left of the company name in bold white text on a black background.
  • Boomerang Sardinia Sailing Charter logo in white text on black background.
  • VIDACO logo with the tagline 'Excellence in Engineering' in white text on a black background.
  • A black background with a white icon of a sprouting plant inside a lightbulb, accompanied by the text 'Gruntek'
  • Selectio HR logo testimonial for disegnat branding design
  • Logo of Autoškola Siget, a driving school, featuring the school name, a road graphic, and the word HAK.
  • Honda Marine logo in white text on black background.
  • A black background with a white geometric design resembling a snowflake or compass, alongside the bold white text 'ICE'.
  • Logo for Općina Lumbarada with a classical column capital above a laurel wreath.
  • A black background with the word 'FJOK' in white letters and a stylized bow above the text.
A smiling man Grgo Petrov with crossed arms wearing a gray button-up shirt and white T-shirt standing indoors.

Meet the team


  • Owner and Design Director

    Hi there, I'm a Zagreb-based creative director with a MA in Visual Communications and a passion for exploring new stories.

    Described as curios creative with it hy feet, I'm driven to create positive change through impactful design and use of language.

    I've worked on a diverse range of branding, illustration, advertising, web design, and marketing collateral projects for clients in tourism and travel, technology, hospitality, languages, and culture. Broader experience was gained during my stay in Austria, Switzerland, and Japan.

    As a creative business owner, I lead and collaborate on most projects with my team of talented designers and business professionals.

    Outside work you can find me cycling around, sipping coffee in cafes, playing the piano, learning languages, or enjoying time with friends and family.

A young woman Lucija Pavičić with shoulder-length curly brown hair wearing a blue and white striped shirt holding three colorful boxes of toys or games, with a multicolored wooden panel background.

  • Junior Designer

    Hello! I am an illustrator and graphic designer who is currently living and studying in Zagreb. While searching for interesting jobs and cool projects, I found Disegnat studio, where I’m currently working as a part of the team.

    When designing, I am interested in the process of developing projects, providing innovative solutions and researching interesting and progressive practices in order to create a positive environment. I'm a creative person with a lot of interests and in addition to design and illustration, I'm also into art photography and animation.

    In my free time I like to play the guitar or go to some good concerts with friends.

Business woman sitting - Brand stategist Ivana Kraljić and Studio Disegnat Branding

  • Brand & Communication Strategist

    I have 17+ years of experience in marketing and advertising, but my path wasn't conventional - I wanted to become a profiler and ended up in branding and communications. And maybe that's the best thing that could have happened.

    I started in PR, worked at major domestic agencies with international brands, led projects for telecoms, banks, IT companies, coaches, and the wellness industry. I've seen it all. And learned that regardless of the industry, the key is the same: understanding people.

    Today, I use a psychology-driven approach to branding because I know people don't buy products - they buy feelings, stories, and values. I work with founders and startups who want to build an authentic brand that doesn't get lost in the noise. My approach isn't about template solutions - it's about understanding who you really are, what makes you different, and how to translate that into communication that works.

    In addition to client work, I run Build&Gin branding workshops with my friend, a certified LEGO® SERIOUS PLAY® facilitator. I'm big on personal development and helping entrepreneurs dealing with challenges, so I became a certified mindfulness coach and a startup mentor at BIRD incubator in Zagreb. 

    Based in Zagreb, but working globally.


  • Software and web solutions
    (externall collab)

    Nikola Tandara is a software and web developer from Split and founder of a small but mighty digital studio specializing in automation, web development, and SEO. As an external collaborator, he brings a sharp technical edge to our creative projects—turning ideas into fast, functional, and scalable online experiences. Nikola helps companies streamline their operations through world-class automation, smart design, and custom software solutions. When he’s not writing code or optimizing websites, you’ll probably find him building LEGO masterpieces or exploring new destinations with his girlfriend—proof that precision and playfulness can go hand in hand.

  • Digital and Motion Designer

    I’m a visual communications designer based in Rotterdam, working as a freelancer on digital experiences, branding, and UX/UI. After earning both my bachelor’s and master’s degrees in Visual Communication Design in Zagreb, I built my career across agencies in Croatia, Sweden, the Netherlands, and independent projects, now helping brands transform how they communicate online.

    Together with my brother Grgo, I’ve grown through years of shared creative work, from early design experiments to international collaborations. My approach is strategic yet human: combining design systems, smart content, and user-friendly interfaces that help businesses look credible and work more efficiently. Reliable, detail-driven, and curious by nature, I love creating digital experiences that feel effortless and perform beautifully.

Man wearing a black and white keffiyeh scarf on his head and around his neck, standing on a sandy beach with hills and a small white building in the background, under a partly cloudy sky.

  • Accounting Management & Consulting / External Collaborator

    For complex accounting issues, taxes, or invoices, we rely on the expertise of Elvis, our trusted external consultant.

    With over 10 years of experience in accounting and financial consulting, Elvis provides valuable guidance and ensures our financial records are accurate and up-to-date. This contributes to smooth business operations for our team.

    Elvis also runs his own successful accounting firm, Acco Centar, located in Zagreb and the Šibenik-Knin county area.

How we work

  • Understanding your story, goals, and audience.

  • Visuals that feel clean, flexible, and easy to use.

  • With your or your team, marketing, developers, or partners.

  • Ready-to-use files, guidelines, or fully finished products with education on usage.

Our commitment to community & culture

Our studio collaborates with brands, organizations, and individuals dedicated to enhancing their local communities and promoting overall well-being. We are committed to the belief that a united community fosters a richer quality of life and greater opportunities for all. This passion drives our active involvement in sectors such as tourism, hospitality, technology, culture, and heritage.

Recent collaboration s include the Ministry of Culture and Media of Republic of Croatia as well as Tourist Boardo of Ivanić-Grad and the Association “Friends of Heritage of Ivanić-Grad”.

A person with brown hair writing on a whiteboard filled with handwritten notes, diagrams, and keywords related to marketing or business strategy, including words like 'Message,' 'Objective,' 'Target,' and a list of actions such as 'Increase,' 'Engage,' 'Drive,' 'Convert,' and 'Grow.'
Person sketches and designs various logos and logo concepts on large sheet of paper, with multiple logo sketches and notes.