Visual Identity and Marketing Design
From logos and visual systems to brochures, signage, and social campaigns — we design identities and marketing assets that make your business visible, consistent, and credible.
About the service and why it matters
Your visual identity is the foundation of how people see and trust your brand. Having a strong visual identity makes your brand instantly recognisable and different from your competitors.
When your website, social media, signage, and printed materials all share the same tone, colour, and visual rhythm, people start to trust you — even before they read a word.
Good design builds familiarity, which builds loyalty. And consistency across every touchpoint — from a logo on a letterhead to graphics on a car — turns recognition into reputation.
We help organisations and businesses develop complete identity systems and the marketing materials that bring them to life — from logo design, print and web to events, signage, and vehicles.
Our work connects brand strategy, visual design, and real-world application — creating a look that feels authentic, professional, and easy to maintain across every channel.
Whether you’re starting from scratch or refining what you already have, we make sure your communication looks as good as it sounds.
The most common challenges we solve
🚩 You are starting a brand or business and need a fresh identity design
🚩 Your logo and visuals feel outdated or inconsistent.
🚩 Your business direction, values, services or products have changed and need a brand refresh
🚩 Every department or project uses different templates or materials.
🚩 Marketing campaigns look disconnected from your main brand.
🚩 No clear rules or files for designers, printers, or digital teams to follow.
✅ We fix that by creating clear, flexible brand systems that work across print, digital, and spatial formats — helping you look professional everywhere.
Our visual identity and marketing design services
Branding & Visual Identity
→ Logo design and brand refresh
→ Colour palettes, typography, and icon systems
→ Visual guidelines and brand manuals
→ Brand audits and rebranding projects
Marketing Assets & Communication Design
→ Brochures, catalogues, magazines, annual reports
→ Stationery, business cards, folders, presentations
→ Posters, ads, roll-ups, banners & social-media templates
→ Campaign visuals for print and digital communication
→ Event visuals & trade-show graphics
→ Illustration
Signage & Environmental Design
→ Signage and wayfinding systems for events, offices, public spaces
→ Vehicle graphics, fleet branding & car wraps
→ Large-format prints: stage backdrops, exhibition panels, outdoor advertising
Who is this for
Companies and organisations who are building or refreshing their brand identity.
Public institutions and cities who want to improve their visual presentation.
Tourism and cultural institutions who need consistent communication across print, digital, and signage.
Start-ups and entrepreneurs who are launching their first business.
How we work
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Project Insight
We learn about your story, values, and audience.
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Direction and Concept Design
We create visual direction, moodboards, and design concepts that bring your idea to life.
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Refinement
You choose the direction, we perfect it before delivery.
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Delivery
Final assets and practical brand guidelines for everyday use, from print to digital.
Examples of Visual Identity Systems
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Refreshing marketing materials for I.D. Riva Tours, a leading specialist for Croatia trips in German-speaking countries
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Full rebranding of Destina Boat Excursions, a local family business with a fleet of tourist boats
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Rebranding of Adriagate, the largest Croatian booking platform
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New visual identity and verbal identity for FJOK Gifts & Souvenir store
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Visual Identity for YouEngage EU project - promoting local and national cultural heritage among young people
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Visual Identity and Web for Skandium school of Scandinavian languages
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Visual Identity for Gruntek, the first virtual garden startup in Croatia
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Campaign Identity for participatory budgeting in Lumbarda
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Refreshing marketing asset system for Hormann Croatia
What our clients say
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![A man with glasses captain of Destina Boat Excursions Vodice]()
Ante Cukrov, CEO at Destina Boat Excurions
Taking over our family business we wanted to modernise our brand identity and introduce new services. But we have never done it before and we were very careful. Despite the initial resistance Grgo and his team helped us achieve that. In return we got much more than expected. Super positive feedback from everyone, met new partners, broke the records in web visits and sales, satisfied guests.
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Ana Gašparović, Director at Tourist Board Ivanić-Grad
Disegnat studio crafted our visual identity and marketing materials for Bučijada (Pumpkin Festival). Their clear communication and creative work impressed both attendees (55,000-85,000 annually) and exhibitors.
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Marko Juričev, Director at FJOK Gift & Souvenir Shop
Some people have the ability to bring your thoughts to life. Grgo was the one who played the role In the rebranding process of our whole business. The fruits we pick today are the result of understanding our problems and providing us with solution for a succesful long-term business.
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Antonija Hajman Čagalj, Project manager at International Charter Expo
Grgo and his team have helped us with many projects. For our physical events (International Charter Expo in Vienna and in Zagreb), they designed our visuals, helped with booth graphics, and were a truly great addition to the team. Grgo also designs our annual B2B yachting magazine 'Icebreaker' which is distributed to all businesses in the industry. Finally, we chose Grgo to redesign our web page and make it look professional and user friendly.
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Vjeko Krsnik, Fitness Coach and Chef
Mr Petrov and his team created a whole branding and web for SKIL Fitness Coaching from scratch. When we started our own business we needed someone experienced and professional. They presented us with several ideas which we loved. It was obvious with the first example already that it was what we wanted. In the end, we are very much satisfied with the collaboration, identity and the website they made for us. We had fun along the way.
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![Marija Klisura načelnica Lumbarde portret]()
Marija Klisura, Mayot of Lumbarda Muncicipality
As a small local municipality, we were very pleased with our collaboration with Studio Disegnat. For our participatory budgeting project, we engaged Grgo to create a full visual identity with supporting materials. Everything was delivered on time after just a few consultations — including additional items not originally planned, such as a short stop-motion animation and Word templates. Grgo is detail-oriented and creates tailored solutions, independently researching local characteristics — crucial for public projects. I fully recommend Studio Disegnat!
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Hrvoje Kireta, Managing Director at Hormann Croatia
Our team highly values Grgo's professionalism, creativity, and attention to detail in design. He consistently delivered high-quality work on time and within budget, while providing valuable business insights along the way.
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Jasmina Mrkonja, Director at Tourist Board Slunj-Rastoke
Working with Designat Studio was a truly pleasant and inspiring experience. For the Days of the Mill 2025 event, we received fresh and engaging visuals that perfectly captured its spirit and our story. We appreciated the team’s openness to our ideas and their creative approach to enhancing our visuals. The collaboration on info boards was also excellent – from design and print preparation to advice on materials and placement. Local stories were beautifully translated into visuals that reflect the identity of Rastoke. Warm recommendation for Designat Studio for their professionalism, creativity, and genuine partnership approach.
🔹 Popular design packages
Coming soon.
Collaboration with your teams and partners
We often work alongside marketing managers, strategists, agencies, printer shop and developers to make sure everything stays consistent and effective — from logo use to printed brochures and website design.
We can also prepare editable templates and short visual guides for your internal teams, so your brand always looks good, even when new materials are produced in-house.
Inside the process
We like to keep things practical. You’ll often see:
early questionnaire and moodboard sessions to capture your tone and essence,
colour and typography exploration on real-world examples,
testing visuals in different environments (print, web, signage),
final brand manual with templates for your daily use.
FAQs
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It usually takes 4–8 weeks, depending on scope and feedback rounds. Smaller updates can be faster; full rebrands with multiple applications take longer to ensure everything is tested and polished.
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Of course. Many clients begin with the more basic packages and add new materials as their brand grows.
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Yes, we can collaborate with printers, sign-makers, or production partners to bring your visuals to life.
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Of course. Everything we design can be used seamlessly across channels — online and offline.
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Yes. We design signage, wayfinding, and car wraps as part of full identity rollouts or marketing campaigns.