Brand Identity for Gruntek - the first virtual garden in Croatia
Have you ever wanted to have your own organic garden but never had time for it?
Become a digital farmer with Gruntek - the first Croatian web platform where you can rent your own real garden and choose the vegetables for you and your family.
Watch them grow as their team take care of it. Wait till your produce is ready for harvest - either visit Gruntek with your family and friends or order a delivery to your home address.
Details
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As a new startup our client needed a fresh visual identity along with its brand touch points to communicate their story, values, and offering.
Some challenges in the first stage included finding and communicating to the right target audience which was still prone to change. Another one included making Gruntek distinct from other similar ideas on the marketplace being the first digital platform where users can rent their organic gardens online.
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In the process of brand identity we wanted to communicate a few keywords: digital, organic, vegetables, and natural. We wanted to visualise the mixture between the urban and natural using playfulness and organic shapes, but also the digital aspect of the project. We came up with colours and printed materials that resemble the earthly and the nature.
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Upon launching the project online it has received a very positive feedback and engagement from the local community. In the first season 2020/21 citizens of Zagreb and its surroundings rented over 250 gardens and grew their organic vegetables.
There were over 700,000 web impressions, over 81 media features with the commercial value of 158,505 EUR in media coverage. The media coverage was visible to every Croatian citizen age 18-74. The Facebook page counts around 5,000 followers.
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• Logo Design & Brand Identity
• Web design
• Online advertising
• Social media visuals
• B2B and B2C materials
• Print (posters, packaging, apparel, giveaways, brochures…)
• Way-finding maps
Process
