Refreshing I.D. Riva Tours visuals for their POS materials
Is it possible to change design without redesigning the core visual identity? Let’s see on the example with I.D. Riva Tours - the specialist for Croatian authentic and luxurious travel experiences for the German travelers.
The main challenge was to refresh the outdated looking design and communicate the luxurious experience they provide to their guests. One of the parameters was to keep the current core identty - the logo and the colours - the same. Thus we took the creative liberty to work standardizing new layout including typography and usage of popular a leitmotif - I.D. RIva’s logo wave.
The deliverables included redesign B2B and B2C catalogues for global tourist trade shows, rollups and posters for the conferences, advertising on the billboards (Munich area) and popular travel magazine, and lastly flyers for the local partners in Croatia
See if we succeeded below with the comparison of the old and the new.
Wondering what the design looked like before?
New design
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“Grgo's team was fantastic! They turned our vague request ("make it look nice") into a beautiful, popular catalogue, and even handled printing. Responsive, quick, easygoing, and a plasure to work with. We can't wait for our next project together!””
— Sara Udovičić, Marketing Department at I.D. Riva Tours