Juzee — Brand identity, vending machine design and website for fresh orange juice on tap
Juzee brings freshly squeezed orange juice to Ireland through self-service vending machines, starting in Dublin. Studio Disegnat created the full brand: logo and visual identity, vending machine wrap and illuminated sign, cup and lid sticker design, social media templates with team training, and an animated website for consumers and venue partners.
CLIENT
Juzee, Ireland
YEAR
2026
SERVICES
Brand Identity, Vending Machine Design, Packaging Design, Print Production, Web Design
DESIGN TEAM
Grgo Petrov with Sara Zelic
WEB DEVELOPMENT
Dubravko Ban
You can preview the live interactive prototype here. The new website is currently in development and should be launched during November 2026 at www.juzee.ie
Details
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Juzee is an Irish-owned company placing fresh orange juice vending machines in high-footfall venues. It needed a brand that stands out in a shopping centre or a station, explains a new idea in seconds, and speaks to two audiences at once: people who want a quick, fresh drink, and venues deciding whether to host a machine.
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Bold but natural: energetic and fresh, youthful but never childish. A rounded, juicy wordmark with a leaf pair, a palette of orange, cream and two greens, and a cheerful visual language of orange halves, sparkles, wavy ribbons and lid characters in sunglasses. One line, Sunshine on Tap, ties it together on the machine, the cup and the screen.
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One consistent brand, ready for launch: the same look and voice runs from the machine and the cup in a customer’s hand to social media and the website, which speaks to both juice lovers and venue partners.
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• Logo and visual identity
• Style guide
• Vending machine wrap and illuminated sign
• 12 oz cup and lid stickers
• Social media templates and covers
• B2B flyer and pitch deck
• Website design and interactions
Who it’s for: sunshine for everyone
Students between lectures, commuters on the move, families out for the day and friends after a workout. Juzee’s fresh orange juice vending machines are made for anyone in Ireland who wants something fresh, fast, without the queue.
Brand identity: a juicy wordmark and a sunny system
A rounded wordmark with a leaf pair over the “e”, set on cream or reversed out of orange and green. In the Juzee brand identity, orange carries about a third of the visual weight; cream and two greens keep it fresh rather than loud.
Vending machine design: the machine as a billboard
The vending machine wrap uses a flowing orange ribbon to carry the claims, round badges highlight what’s inside, and an illuminated Juzee sign sits on top. The result is a juice vending machine that works as its own billboard in a shopping centre or station. We prepared the print-ready wrap files and worked directly with the print providers in Ireland and the machine manufacturer in China, through proofs and colour checks, until the wrap was on the machine.
Cup design: a cup worth holding up
The 12 oz paper cup design wraps a slogan panel, the logo with an orange half that bleeds off the edge, and an icon column. Each lid carries a character sticker with its own line, so every cup of fresh orange juice is a small surprise. We delivered print-ready cup and lid files and coordinated them with the cup manufacturer in China.
Website design that moves like the brand
A green hero with a giant, swaying headline, oranges that roll in as you scroll, and a cup that turns and hops. The website is built for two audiences: juice lovers looking for the nearest vending machine, and venues across Ireland thinking about hosting one.
Sunshine in the feed
A template system for promo, value, testimonial and brand posts, plus launch visuals with the machine in a shopping centre. On Instagram, the launch image runs across the profile grid as one big cup of fresh juice.
““Grgo took Juzee from a name and an idea to a brand people stop and look at. We were so excited to see it come to life: the machine wrap really stands out, and friends in Ireland loved it from the very first presentation. He also helped deal directly with our printers in Ireland and China, and set us up with social media templates and showed us how to use them, so we can keep posting ourselves. Thanks for all the hard work and patience along the way.””
— Vitalij Aleksandrov, Founder and Managing Director at JUZEE
CREATIVE DIRECTION & DESIGN
Grgo Petrov
DESIGN SUPPORT
Sara Zelic
DEVELOPMENT
Ban Technologies, Velika Gorica
CLIENT
Juzee Ireland