Wind Charter Brazil — Website Redesign & Multilingual Platform

A complete redesign and rebuild of the Wind Charter website, designed to feel modern, clear, and easy to use — both for visitors and for the team behind the scenes.

The website builds on a light brand refresh previously created for trade show promotions and printed materials for International Charter Expo in Amsterdam as well as Boot Dusseldorf, bringing everything together into one consistent digital experience. Along the way, we developed a flexible multilingual system that makes managing boats, prices, inquiries, and offers refreshingly straightforward. Enjoy the before and after images for comparison!

Details

The old website had done its job — just not anymore.
Visually, it felt dated and didn’t match the quality of Wind Charter’s fleet or the updated look used in trade show materials. From a usability perspective, navigation was clunky, content updates were time-consuming, and managing three languages felt heavier than it should.
In short:
- The brand deserved a more confident digital presence
- Visitors needed clearer paths and simpler choices
- The internal team needed a system they could actually enjoy using

The idea was simple: make things clearer, lighter, and easier — without oversimplifying.
We treated the website as a natural extension of the refreshed brand and focused on building a system that works just as well after launch as it does on day one.
- Applied the updated visual direction consistently across the site
- Simplified navigation and page structure
- Built a custom WordPress CMS tailored to real, everyday use
- Set up a synchronized multilingual system (EN / ES / PT)
- Introduced language-based pricing and currency logic
- Laid down a solid technical SEO foundation for the long run
The result is a website that looks good, works smoothly, and doesn’t get in the way.

The website launched recently, so it’s still early for hard numbers — and that’s fine.
What’s already clear is the impact on both perception and daily use:
- A more confident and consistent brand presence
  The website now feels aligned with Wind Charter’s offline materials and overall positioning.
- A smoother experience for visitors
  Browsing the fleet, understanding pricing, and sending inquiries is simpler and more intuitive — in any language.
- Less friction for the internal team
  Boats, prices, offers, and testimonials can be managed quickly, without technical headaches.
- A system built to grow
  Multilingual content, pricing logic, and inquiries are all connected and ready to scale.

- Website redesign and WordPress development
- Visual alignment with trade show and brochure materials
- Multilingual CMS (English, Spanish, Portuguese)
- Fleet and boat management system with:
  - Language-specific content
  - Language-based pricing (e.g. BRL / EUR)
- Synchronized inquiry system:
  - Inquiries for any boat, in any language
  - One clear place for the client to manage them
- Offers & promotions module:
  - Create, edit, show, or hide offers
  - Highlight selected offers on the homepage
- Technical SEO setup