Illustration
We create illustrations and infographics that add warmth, emotion, and clarity to brands, publications, and campaigns.
About the service and why it matters
Good illustration bridges logic and emotion. It can make a product look friendlier, a message clearer, or a story unforgettable. We combine drawing, storytelling, and design thinking to create visuals that speak to both the heart and the brain — adaptable for print, digital, or any medium in between. Our goal is simple: make your audience feel what your words are trying to say.
What you’ve tried so far and didn’t work
🚩 Maybe you’ve tried to explain your idea with stock images — and it felt flat.
🚩 Maybe your illustrator drew something “nice,” but it didn’t capture your story.
🚩 Or your marketing team keeps recycling the same visuals because creating new ones feels slow or complicated.
✅ We get it. Most of our clients come to us after they’ve realised they need visuals that actually connect and engage — not just fill space.
What we usually illustrate
→ Editorial & commercial illustration
→ Souvenir, product, and book illustration
→ Character design & storytelling visuals
→ Infographics and educational materials
→ Custom maps, icons, and mascots
Who it’s for
Tourist boards, museums, public and cultural institutions that want to add personality to their visuals (identity, exhibitions, manifestations, public spaces…)
Publishers, authors, and educators developing stories, books, or learning materials.
Brands and agencies seeking unique, custom artwork instead of generic stock visuals.
Companies looking to illustrate their products, packaging, or campaigns in a more human, memorable way.
How we work
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01 Project Insight
We discuss your idea’s goal, tone and emotion, audience, and where the illustration will live.
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02 Creation
Early sketches and ideas that explore mood, composition and direction.
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03 Refinement
You choose the direction, we perfect it before delivery.
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04 Delivery
Final files arrive ready for print, web, or product use, beautifully and on time.
Examples
Success stories
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![Close-up of a smiling woman with curly hair, glasses, hoop earrings, and layered necklaces in a bright indoor space.]()
Katarina Gregov, Head of Croatian Coral Center Zlarin
The memory game and puzzle created for the Croatian Coral Center Zlarin are more than just educational toys – they’re small museum pieces in the hands of children and adults. With a design inspired by island heritage, traditions, and motifs from the Center’s permanent exhibition, the games invite players to discover Zlarin’s cultural legacy in a fun and intuitive way. The collaboration was a truly creative and meaningful experience - from the first sketches to the final product - and the result exceeded our expectations by beautifully connecting education, design, and heritage.
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![Andreas Kufferath portrait]()
Andreas Kufferath, Founder and Director at Kufferath Advertising Agency
We value Grgo as a trusted partner, especially when it comes to projects that go outside the norms: an unusual approach in design and in particular in illustration. His distinctive style created work for both us and our clients that differs from the ordinary. The geographical distance was no problem and with his good knowledge in English and German there were no barriers in the communication.
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![A young woman with black hair smiling in a greenhouse or botanical garden, surrounded by green plants.]()
Bojana Schubert, dr. sc., linguist and author
Before Grgo I had a handwriting and an idea that waited for two years. After Grgo I have a picture book I love. In 2021 our picture book “A story of Kaj” gets published and receives recommendation from the Ministry of science and education for the use in schools. Sometimes you only need one good illustrator. :)
FAQs
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Absolutely. Every project begins with visual references and a short moodboard so we can match the tone, atmosphere, and level of detail you need.
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You’ll receive high-resolution CMYK files for print and optimised RGB versions for digital use. If needed, we also prepare layered files or vector graphics for flexibility.
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You receive usage rights as agreed in the contract (e.g. for marketing, packaging, publishing). Full ownership or exclusivity can also be arranged if required.
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Of course. We adapt colour palettes, line thickness, and tone of voice to stay consistent with your brand while adding warmth and originality.
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Yes! We’ve illustrated full storybooks, covers, and special editions. We can handle everything from character design to layout guidance for printers and publishers.