Turning FJOK, a local souvenir and gift shop, into a regional brand from Dalmatia
A new identity and rebranding for the local gift & souvenir shop in Vodice that provides you with unique products of region Dalmatia and Croatia. Whether you are looking for something for yourself, a gift for a friend, family or a loved one - make sure to check it out at Fjok.
Check out the fascinating business results and brand awareness that followed the project. Enjoy the the before and after images and a short promotional video at the end of the page!
Details
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The client was not satisfied with the previous visual identity solutions and tried changing their name several times. They were also struggling to find a better solution to their business model which would make it easier for them to position themselves in the marketplace. Lastly, they wanted to tell their story and attract the right customers in an appealing way.
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The new business & brand strategy with the new name, verbal and visual identity positions Fjok as a recognisable regional brand that offers unique local products from all parts of Croatia in a friendly and playful approach to their customers.
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Brand awareness increased between 30% to almost 100% within the first few months. They have expanded from the direct B2C to B2B sales for about 50%.
Moreover, they have switched from seasonal business model to being fully open 12 months a year. Generated more than 30% sales compared to prior period. Additionally, the brand now encourages local community’s different activities and social responsibilities.
Their successful story pushed the other local entrepreneurs to reinvent their approach to entrepreneurship.
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• Business model
• Brand identity
• Verbal identity and Messaging
• Web shop
• Store exterior and interior visuals
• Print (packaging, brochures, flyers, apparel…)
• Social media visuals
• PR service
Old visual identity
New visual identity
“Some people have the ability to bring your thoughts to life. Grgo was the one who played the role In the rebranding process of our whole business. The fruits we pick today are the result of understanding our problems and providing us with solution for a succesful long-term business.”
— Marko Juričev Martinčev, Owner of FJOK
The visual identity and the name were based on the local Dalmatian word "fjok" which means "a tie" or "a bow" usually used with presents. The brand's look & feel aims at ladies - the majority of Fjok's visitors. But what is more - using playful copywriting Fjok stands out with its fun and friendly approach towards the customers.
Rebranding was done in collaboration with Tanja Roca from Deeshpet Marketing and Communication Strategies who came up with the name and brand strategy, Antonio Šunjerga as an interior designer and Roko Juričev Martinčev from Rokanov Graphic Studio who helped with printing branded materials and facade decorations.
Photo credits: Mirsad Mesinović