Tram Wrap Design Advertising for RegionGraz
Travelling to the city of Graz? You might stumble across a tram whose passengers are wearing Austrian national clothing from the concert hall or just heading equipped for some hiking. The goal was to use playful illustrations to encourage the citizens of Graz to visit more of what the city area and surroundings offer.
We helped with illustrations as team members of the Kufferath Advertising Agency from Graz.
From city to countryside in 10 minutes
The playful illustrations and colours on a freshly wrapped tram depict numerous activities, landmarks and popular destinations in region where the citizens of Graz can spend their weekends and holidays. And those range from swimming in the lakes, visiting museums and countryside to walking in the nature or visiting the caves.
The concept behind the tourist board’s slogan “From city to countryside in 10 minutes” (Von Stadt auf Land in 10 Minuten) was to create fun and engaging illustrations below some passengers windows and seats trying to encourage the citizens to explore and discover the richness of their city surroundings.
See me live in Graz!
Illustration process
It all started with the sketches and the idea of illustrating different activities the passengers were going to explore.
Final layout before the print