New design system and marketing support for Hörmann Croatia

In 2023, we were approached by the Croatian regional office of the established brand Hörmann Residential and Industrial Doors to help them design a consistent system of visuals for print and digital that would suit the Croatian marketplace. Another challenge was to present Hörmann not as a foreign company to Croatian customers but rather as a brand that has long existed in Croatia with a friendly approach, with a focus on home and garage doors.

For this purpose, we came up with the tagline “Knock on the right doors” (Pokucajte na prava vrata), which communicates friendliness and helpfulness to the audience. Thus, we started positioning Hörmann as a leader in quality and innovation for garage and entrance doors. Furthermore, in autumn, a huge celebration and the opening ceremony were expected as the Croatian office was building their first large Hörmann hall and visitor center near Zagreb.

So, what did we do? We subtly upgraded the visual system where possible based on the official visual standards and created new templates for social media activities, advertising for print and web, trade show equipment, additional business documentation, and more. We also helped design LED displays, way-finding signs, and other promotional materials used around the building and for the opening ceremony, which gathered hundreds of people from the business world of Croatia and the region.

Take a look at some of the examples below.