Transforming “Destina Boat Excursions” through rebranding
New brand identity for the local boat excursions by Cukrov family from Dalmatia who take pride in their one hundred year old maritime family tradition. Their fleet consists of three boats - Ina, Dida Frane, and Desto - the 120 years old trabaccolo.
Now they are the only agency in Šibenik-Knin county that offer you to experience the journeys to both National Parks Krka & Kornati as well as other islands, places, and offers in the Šibenik archipelago.
Details
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Our client wasn’t satisfied with the old brand identity, website, and the visual material accompanying the tourist offers they have. They also wanted to communicate new values and services. Finally, they wanted to make it easier for their target groups to find them.
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Our strategy and goal was to position them as the local leader in the excursions area who offer authentic local values and experience through modern brand communication.
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Implemented new brand identity and communication that included plastic free and zero waste business model, creation of new business packages and improvements on website led to increase in sales by 40%, new customers and partnerships, and overall better financial results compared to pre-pandemic 2019.
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• Business Model
• Brand Messaging
• Brand Identity
• Print (brochures, posters, flyers, apparel…)
• Office exterior design
• Online advertising
• Social media visuals
Wondering what the visual identity looked like before?
New Destina visual identity
“Taking over our family business we wanted to modernise our brand identity and introduce new services. But we have never done it before and we were very careful. Despite the initial resistance Grgo and his team helped us achieve that. In return we got much more than expected. Super positive feedback from everyone, met new partners, broke the records in web visits and sales, satisfied guests…”
— Ante Cukrov, Destina CEO