Visual Identity for YouEngage — promoting local and national cultural heritage among young people

The "YouEngage" project, initiated by the Croatian Heritage Association "Friends of Heritage" and Romanian association "ARCHÉ," aimed to engage youth in cultural heritage. Co-funded by the EU, the year-long project produced a comprehensive handbook to enhance work with young people in preserving and promoting local and national cultural heritage. This handbook serves as a practical guide and methodological roadmap, encouraging youth participation in cultural activities.

Our team designed the visual identity for "YouEngage," inspired by the project's goal of youth engagement. The logo, shaped like a megaphone, symbolizes youth voice and the modern representation of heritage. This identity was applied across various materials, including the handbook, notebook, rollups, certificates, and social media templates, aligning with the project's vibrant and culturally rich focus.