New identity and video design of “Serbus Zagreb” TV News
Design of the identity, opening, and closing title of the local news from Zagreb broadcast by OTV channel. After years of using the same old-fashioned visual identity and graphics we decided to jump in and offer our vision of the local TV news. And the proposal got accepted by the TV authorities who decided to refresh their screen image.
Old identity
New opening and closing title
The concept behind the animation and identity is based on the dynamic camera travel and movement around Zagreb’s landmarks and parts of the city along with the inserted 3D letters taken from the news title.
The city model I used in the video can be found near the main square and was made by the sculptor Damir Mataušić and the Art Foundry by Academy of Fine Arts in Zagreb.
The blue colour gradient is traditionally related to Zagreb city and the logo inspired by the city’s street names way-finding system.
Post-production
