Video advertising for Cinestar’s Ladies Night by Ženski Recenziraj

In case you visited Cinestar's Ladies Night event with the Barbie movie premiere in July, you might have seen us. Yes, we finally made it to the movie screen.

Our client Ženski Recenziraj called us for aid in creating short animated stories, telling a story about what Ženski Recenziraj is in a nutshell.

Since the target audience was primarily ladies, we wanted our visuals to speak strictly to them. The visual identity of the video is based on the look & feel of our client’s website. We helped come up with several scenarios, character designs, and illustration styles that we brought to life with recorded dialogue and background music.

The videos were created in several horizontal and vertical formats that not only perfectly fit the large cinema screen but also applied to other various displays where they were advertised.

Take a look bellow at both the process and the final artwork.