Design for the 19th Pumpkin Festival (Bučijada) 2023

Visual identity for the 19th biggest Croatian fair and festival of the pumpkin oil, pumpkins and homemade pumpkin products organised traditionally in autumn in Ivanić-Grad near Zagreb. This year’s manifestation surpassed all the expectations with more than 80 000 visitors!

As it is a fun-filled event featuring a variety of entertaining activities for the whole family with relaxed environment we wanted our identity to reflect that using the friendly illustrations and autumn-inspired colours.

Our identity and promotional materials followed the last year’s design with some upgrades and additions.