Refreshing brand identity of Adriagate, the largest Croatian booking platform

New brand identity for the largest Croatian booking platform and your friendly host in Croatia upon its 20th anniversary.

Making their local hosts’s lives already easier the brand brings them back into focus with its new fresh verbal and visual identity while communicating their message and role in the community in a friendly and approachable way.

Details

Our client wasn’t satisfied with the current identity and lacked a business focus. Another problem was the inconsistent brand’s verbal and visual communication towards the customer both in print and digital. Finally, they wanted to make it easier for their target groups to find them and reconnect on the mutual values that started Adriagate 20 years ago.

Position Adriagate as the local leader and a partner to the Croatian local hosts by bringing back the original story and values in a friendly way.

The goal was apply the new identity across all the brand touch points in order to achieve the consistency, clearance and simplicity in communication.

Avoiding radical changes in the appearance Adriagate not only maintains the long-term loyal customers but manages to attract the new ones into their community.

Visual and verbal consistent communication on offices (5), digital media, advertising, business documentation and promo materials.

Positive feedback from the employees and local renters across the country.

• Verbal Identity
• Brand Messaging
• Brand Identity
• Print (brochures, posters, flyers, apparel…)
• Office Exterior Design
• Wayfinding System
• Presentation Template