Maris Exprience Apartments Branding
New branding, design identity, and a website design project for a family business, Maris.
A designated place for travelers and adventurers, it is a house in Senj, Croatia, with three rental apartments. The challenge was to create a story and compelling visual design for the recently renovated apartments in a still lesser-discovered Croatian tourist destination.
Details
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Originally, the apartments were solely utilized for summer tourism as the location isn't widely popular as a winter location and during that time has a lower quantity of guests. The first potential threat to expanding the offer to the other seasons is the stereotype that winters at the seaside aren't really pleasant due to a cold wind and a lacking offer by the local community.
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The aim of the project was to create a possibility for whole year tourism as there are in fact many valuable experiences near by or in the apartments themselves.
Bura, the strong Croatian wind is the most prominent feature of local life and as such functions as the main motif of the brand.
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• Verbal Identity
• Brand Messaging
• Brand Identity
• Interior Design
• Web design
